SEO optimization - here's how to be the first on Google

 For those looking for a short definition:


" SEO optimization is the process of increasing a website's visibility on organic or free search results."

In practice, even advanced Internet users often do not understand the full meaning of the seemingly simple abbreviation SEO. Slang SEO website optimization is properly called SEO only, and comes from the acronym “Search Engine Optimization” and can be roughly translated as search engine optimization.

Direct translation has long lost its meaning, and although a lot is written and talked about SEO, rarely is anyone able to offer a definition. We will dare to define SEO, but first we will introduce one auxiliary term, the so-called link juice.

The definition of link juice or in English "link juice" would read:

Link juice is a non-technical SEO term and correlates with the complete value entered by a link (hyperlink). Link juice can be understood as a kind of " digital fluid " brought by an incoming link, and whose value comes from the incoming site, conditionally increases by incoming links to that website, and conditionally weakens by outbound links from that website.

We repeat the word " conditionally " several times , because in the SEO paradigm, what was valid today does not have to be valid tomorrow, that is, what was valid yesterday, does not have to be valid today.

In addition to the time dimension in the epithet " conditional ", we should also mention the quality dimension of this word. Here we think that in addition to Google, which measures the link juice and the user (surfer or user) is the one who additionally decides what is relevant and what is not. This further subjectivizes the SEO process, but for anyone who likes a metaphorical system of expressing analogies with fluid volume (whose measurement is ranked) it is a great starting point.

Full SEO definition:

In practice, traditional SEO becomes Search Experience Optimization , ie. a set of methodologies of strategies, techniques and tactics synergized around inducing link juices and increasing the "value of content" in the eyes of users (optimization primarily for people) which leads to a higher ranking on the results of unpaid search (primarily Google search).

According to the vertical division, traditional SEO consists of three levels: technical SEO, on page SEO and off page SEO.

On the other hand, increasing visibility in paid positions is called SEA (often equated with the acronym PPC) or "search engine advertising" . Lately, due to increasing competition, SEM techniques (SEO + SEA) are becoming a serious science, and the right relationship or mix of SEO and SEA techniques gives an optimal performance in relation to the available budget for the short-term / long-term goal of internet marketing.

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